Thought and Action
Communications to Drive Business
Thought and Action
A PUBLIC RELATIONS CONSULTANCY
Making It Happen
Shawn Whalen is a seasoned public relations executive with deep expertise in technology, healthcare and nonprofit sectors. He is an exceptional strategist with sharp business acumen who combines a passionate commitment to client service with relentless pursuit of results. Key to Shawn's success is translating complex technologies into compelling business stories. He couples creative strategies with an aggressive hands-on approach to secure client mindshare and coverage across the media and socialspheres. He has counseled many clients through merger/acquisition and IPO PR. Shawn has helmed crisis communications PR involving shareholder lawsuits, SEC investigations, protests and other adverse management issues.
Services
YOUR STRATEGIC PARTNER
Strategy and Messaging
POWER HITTING BRANDS
• Brand positioning
• Corporate and product messaging
• Industry analyst presentation counsel
• Speech writing
• Editorial services
• Crisis management planning
Media Relations
OPENING DOORS
Messaging and positioning for media audiences
Print, broadcast, and online media relations
Social media strategy and relations
Press release and editorial byline writing
Industry Analyst relations
Event and trade show press relations
Press tours and conferences
Product review programs
Media training
Crisis communications
Thought Leadership
LEVELING THE PLAYING FIELD
• Thought leadership PR campaigns
• Social media programs and ghost-writing
• Content strategy, creation and marketing
• Speaking programs
• Award programs
• Customer case studies
• Competitive analysis
